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The perfect mix between fashion and architecture

September 12, 2012

With its extremely original and unique stylish boutiques, the Martin Margiela Fashion brand  has been a pioneer in terms of architecture for more than 15 years. Founded in 1988 by Martin Margiela, the company opened its first store in 1998 in Tokyo. Since then, it has always successfully combined architecture and fashion. Each boutique offers a spectacular setting for the collections while the dresses and other garments are harmoniously displayed. Visiting a Martin Margiela boutique is a surprising experience. You may be intimidated by the spectacular setting… Wrapped chairs, rolls of linoleum, piles of suitcases, trompe-l’oeil walls and frescoes mixed together in a sophisticated way.

While other chains follow tough guidelines in order to maintain a uniform concept and offer a similar customer experience all around the world, each boutique is unique and tries to bring back to life the history of its location, making each new opening an event. For instance, the boutique located rue de Montpensier in the 1st arrondissement of Paris was previously an English-furniture store. The boutique thus tries to allude to this past by featuring old pieces of furniture, an old pool…

Now a subsidy of “Only the Brave”, the company remains independent in terms of concept and creativity. With boutiques in Tokyo, Miami, Los Angeles or Paris, the brand has progressively become a must in the fashion industry. The company has recently been commissioned to design some rooms of the “Maison Champs Elysées” hotel and the Paris Caudalie spa; another evidence that the brand has developed a clear interest and talent in architecture.

The three Parisian boutiques are located:

– 13, rue de Grenelle (7th arrondissement), which opened in 2005

– 25, rue de Montpensier (1st arrondissement), which opened in 2002

– 24 rue de Sèvres (7th arrondissement)

Credits: photos from the www.puretrend.com website

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