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Skyfall: lots of positive buzz in Paris

November 8, 2012

The recent woldwide release of Skyfall, the latest episode of the James Bond saga, has been a special event for Parisian fashionistas, always on the look-out for new trends. While most people usually associate the character of James Bond with dramatic plots, stunts and gadgets, Parisians on the contrary first see him as the epitome of glamour, fashion and elegance. For instance, the perfectly-cut tuxedo he wears on all occasions is something most Parisians envy and praise. Moreover talking about 007’s Omega watch is a great way to get any Parisian’s attention.

In this regard, by cleverly mixing modernity with allusions to the the hero’s past heydays, Skyfall has received rave reviews in the French capital and the movie is considered by many as one of the best James Bond movies ever.
The scene with the iconic Aston Martin for instance brings out nostalgia as well as a sense of authenticity. Conversely, Skyfall perpetuates the tradition of being a stepping-stone for emerging brands. The franchise indeed has a long history of product placement. This year, the lucky winner is Belstaff, a British brand designing outdoor clothes. The garments are worn by Silva, the villain played by Javier Bardem and by Bond’s ally Eve, played by Naomie Harris.

The fact that some previous movies took place in Paris can also explain this love story between James Bond and Parisians. A view to a kill, the 14th James Bond of the series released in 1985, features a glamourous Paris. In his quest for Max Zorin, the villain who plans on destroying the Silicon Valley, James Bond played by Roger Moore travels to Siberia, San Francisco and Paris where he has dinner on the Eiffel Tower with a French private detective. This scene is probably one of the most famous ones for Parisians as James Bond has to escape and jumps off the Eiffel Tower with a parachute. Though spectacular, the Parisian scenes also convey some sarcasm and are full of cliches about the Parisians: their accent, the 2CV Citroen car, accordeon players… Some scenes also take place in the Chateau de Chantilly, a 19th century castle in the Paris area.

Skyfall ends with Bond’s promise to be back soon with new adventures. Parisians are undoubtedly looking forward to the next chapter.

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