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Celebrating the Beaujolais Nouveau

November 14, 2012
Beaujolais Nouveau

As the clock strikes midnight on the third Thursday of November, the new vintage of Beaujolais Nouveau is released to the world!

The fact that French law forbids the release of Beaujolais nouveau before that date adds to the drama and sees heavy marketing from the producers, with races to get the first bottles of the vintage to different markets.

Depending on the harvest, 3.5 to 4.5 million cases of Beaujolais Nouveau are produced each year, and the United States is the world’s second largest Beaujolais Nouveau market.

Beaujolais is a light wine made from the Gamay grape in the Beaujolais region located in southern Burgundy from below the town of Macon just north of Lyon. Most Beaujolais is meant to be drunk young, within a few years, though some is more age worthy and can be cellared.

Typically, Beaujolais nouveau has a characteristic freshness and fruitiness with lots of cherries and berries in the mouth, a pleasant grapy smell and a lovely, light purplish-red color. It is simple and fun to drink and goes with a variety of foods.

Beaujolais Nouveau – November 15th

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